As an all-around entertainer and ultimate fashion icon from the very start, Beyonce was destined to create her own fashion line. Like just about everything she tries her hand at, her House of Dereon line has also been a major success.
In September of 2004, House of Dereon, put together by Beyonce and her mother Tina Knowles was announced to the public and has been a big fashion hit ever since. By combining elements like denim and ruffles, Beyonce’s House of Dereon line merges hip hop trends with elegance and glamour. The line also carries ultra fashionable accessories, like top of the line handbags and shoes.
House of Dereon finds unique ways to combine patterns, fabrics and lively colors that stand out with a polished look of maturity. With a mix of outfits, ranging from what could be classified as party or club outfits to business-appropriate fashion pieces and everything in between, House of Dereon has a unique and overall classy look that is very appealing and pleasantly fuses fashion couture and popular hip hop fashion trends.
RocaWear by Jay Z
RocaWear was created by rap entrepreneurs Jay Z and Damon Dash. The line covers all areas by producing clothing for men, women, boys, girls and juniors. Selling everything from clothing and footwear to fragrances and fashion accessories, RocaWear’s exclusive brand has stood out and kept loyal customers that support the brand on a regular basis.
On the fashion scene since the late 1990s Roca Wear’s empire has definitely topped urban fashion lines since its debut and continues to stay on top without any signs of slowing down.
Apple Bottoms by Nelly
Apple Bottoms was created by multi platinum-selling music artist Nelly. He created a unique brand geared towards women of all sizes, with an extra focus on clothing items with the perfect fit for curvaceous women. Apple Bottoms have been in the works since 2003 and has traveled a clear path of success into one of the top spots in the urban fashion industry.
Many celebrities, including Oprah and Tyra Banks, have shown their love for Nelly’s fashion-forward line. Apple Bottoms is one of the most versatile urban brands, producing a wide range of items including; apparel, bathing suits, fragrances, accessories and scrubs.
The main focus of Apple Bottoms is to create hip, trendy and perfect fitting clothing for women of all sizes, while encouraging ladies to embrace their curves.