A recent United States start-up company is making efforts to protect household names from the unforgiving Internet practices of money-hungry entrepreneurs.
The Internet was created primarily for scientists to share new information in a fast and efficient manner to help expedite the growth of technology. Since then it has been widely adopted by the masses for its ability to share everything from emails, pictures and even high-definition videos that would have taken weeks to transfer before the revolution. As a result, new social networks integrated these exciting features and have grown to tremendous capacity. Even the famous have joined the fun, using the facility to communicate with millions of people simultaneously to their advantage.
Third party vendors would eventually find ways to manipulate this kind of exposure for their own benefit by selling the private and otherwise personal information that celebrities willingly distribute. Thus, a start-up company has made it its mission to give these particular individuals more control over their great advertising power without disappointing fans.
Steve Ellis is the chief executive of the organization, WhoSay. The company “provides software applications that clients can put on their smartphones so that photos or videos fired off for Twitter or Facebook don’t escape into the wild of the Internet (Chapman, 2011).” Unlike sites like Twitpic and Plixi, who offer similar services available to users, WhoSay bases its operating terms on completely different policies.
Eliminating the Risks
In fact, these “parasites” claim exclusive rights to all materials uploaded to their servers, overriding your claim as the sole creator. This is why you may see the same digital property in the hands of the paparazzi and used in promotional marketing campaigns on other websites without permission. The popularity and convenience of these services are what allow many people to exploit celebrity names and generate revenue from a source of income that they should be directly entitled to.
WhoSay stores the images and videos designed for social network posts on secure computers with copyright provisions before they are released to the public. Instead, this forces people who are interested in acquiring them to get approval before risking legal consequences. “Similar safeguards are provided for home or work computers celebrities might use for Twitter or Facebook” (Chapman).
Insight into the Future
The team who has vowed to protect their strictly-invited celebrity clients stem from the Los Angeles sports and entertainment agency Creative Artists, who already have relationships with many successful Hollywood stars. Although the service is currently free, online retail titan Amazon has invested in the start-up (with an international presence in cities like New York and London) and are rather optimistic about a return on the traffic their high-profile business partners will drive to pages hosted by the company.